The Home Instead way · Home Instead Recruitment
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The Home Instead way

The “Home Instead Way”, our values and culture, is what makes us different.  It’s a culmination of all the things we do and the way we do them that makes us special. 

  • The Mum Test – we treat our clients with dignity and respect, as we do our own family. We we are interested in their lives and want to help them to remain living in their own homes where they feel most happy and comfortable. 
  • Choice – we believe that as you age your choices shouldn’t narrow. Our services are bespoke to the individual clients needs and flexible.  Our CAREGiver's days are full of variety as each client’s needs are different.
  • Integrity – we do the right thing, not the easy thing. Building relationships is important.  That’s why our visits are a minimum of one hour, so our CAREGivers have time to care.
  • We listen – to our clients to understand what is important to them and their family so we can improve our services. And to our people, CAREGivers and support staff, so we can provide the right training, support and opportunities to develop your career
  • Changing the face of ageing - We are active in local communities sharing our knowledge to help make older people’s lives better. For example we run Free Alzheimer’s Workshops to help families, businesses and others in the community understand how to recognise the signs of dementia.
Read our fantastic case studies
CAREGiver (of the Year!) 2018

Family man Mike Bradbury began his career as a joiner. Three years ago, the dad of four decided to reinvent himself as a CAREGiver after realising that his role left him unfulfilled.

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Michael Bradbury
CAREGiver, children’s author and knitting pro – all in a day’s work

Children's author and creative maestro Celia Jenkins loves her role caring for older people. The 29-year-old CAREGiver from Corsham, near Bath, says the role slots perfectly into her busy life which includes writing travel books and stories for children, as well as poetry. Celia’s skills also span into knitting – something which goes down particularly well with the elderly clients she cares for – and she has published a collection of knitting patterns for beginners.

Read more
Celia Jenkins
The Newcastle Soup Lady reigniting a passion for food among older people

The 57-year-old grandmother of three from Newcastle-upon-Tyne, also known as ‘The Soup Lady’ has been caring for people for as long as she can remember. Lorraine says: “I always wanted to be a nurse, but my life took a different direction. So, when my two sons grew up and didn’t need me around as much, I felt like I needed to do something else.

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Lorraine Birkett
Senior care is a family affair

“You build a relationship that is based on so much trust, they become quite reliant on you. If you can do something, no matter how small, to make their day easier, then what we do is worthwhile.”

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Judith and Louise
CAREGiver (of the Year!) 2018

Family man Mike Bradbury began his career as a joiner. Three years ago, the dad of four decided to reinvent himself as a CAREGiver after realising that his role left him unfulfilled.

Read more
CAREGiver, children’s author and knitting pro – all in a day’s work

Children's author and creative maestro Celia Jenkins loves her role caring for older people. The 29-year-old CAREGiver from Corsham, near Bath, says the role slots perfectly into her busy life which includes writing travel books and stories for children, as well as poetry. Celia’s skills also span into knitting – something which goes down particularly well with the elderly clients she cares for – and she has published a collection of knitting patterns for beginners.

Read more
The Newcastle Soup Lady reigniting a passion for food among older people

The 57-year-old grandmother of three from Newcastle-upon-Tyne, also known as ‘The Soup Lady’ has been caring for people for as long as she can remember. Lorraine says: “I always wanted to be a nurse, but my life took a different direction. So, when my two sons grew up and didn’t need me around as much, I felt like I needed to do something else.

Read more